ELADO

CLIENT: admin

FECHA: mayo 13, 2024

CATEGORY:

BRIEF
To develop a completely allergen-free ice cream brand (no eggs, lactose, milk, nuts, etc.) in order to offer a safe and delicious option for people with food intolerances or allergies, without losing sight of the enjoyment and fun that we associate with eating ice cream.
STRATEGY
With this strategy, elado would position itself not only as a delicious and safe product, but also as a brand with which consumers can emotionally connect. Elado would offer a worry-free experience, promoting moments of happiness and carefree fun, while building trust and closeness with its community.

NAMING

¡El helado que no necesita presentación (ni alergias)! Ya basta de escanear etiquetas como si estuvieras buscando el tesoro perdido. ¡Con nosotros, puedes relajarte! Aquí no hay rastro de huevo, lactosa, ni leche, ni frutos secos. Solo arroz, y mucho amor. Este helado es tan libre de alérgenos que podrías gritarlo desde la azotea. ¡Y mejor aún, es delicioso sin compromisos! ¡Te presentamos ELADO SIN H Y SIN ALÉRGENOS!

COLORS

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