Elixir

CLIENT: admin

FECHA: mayo 13, 2024

CATEGORY:

BRIEF
The client seeks to develop a beer brand that captures the rich tradition of beer as an ancient «remedy,» evoking the historical belief that it could cure ailments such as headaches, muscle pain, and the flu. The goal is to position this beer not just as a recreational beverage but as a «solution» that provides wellness and relief to the modern consumer. The brand should balance history and authenticity with a focus on quality and well-being, creating a unique identity in the craft beer market.
STRATEGY
«Elixir» is a beer brand positioned as a modern and fun remedy for three everyday ailments: hangovers, heartbreak, and boredom. Inspired by the ancient idea of beer as a curative remedy, «Elixir» reinterprets this tradition with a fresh, vibrant, and personality-filled approach. Each variety of beer is designed to «cure» one of these ailments, transforming common situations into special moments and providing a unique and memorable experience. The name «Elixir» evokes a magical potion that offers an effective and easy-to-remember solution to the challenges of modern life.

NAMING

In a world full of hassles and gray days, where you sometimes need a bit of relief and a spark of fun, comes a fresh solution. With every sip of this remedy, forget about boredom, leave heartbreak behind, and turn that hangover into just another distant memory. It’s the perfect blend of old and new, a modern answer for those moments that need something special. When you need a change of pace, remember: Elixir.

COLORS

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